Custom script developed for Softball Canada as part of a national rebrand by the creative team at Hulse&Durrell, Vancouver. The main logotype was adapted to a variety of subprograms across the brand system, including the grassroots development programs "CanPitch" and "Triple Play".
Art Direction & Softball Canada roundel logo: Hulse&Durrell
Photos: World Baseball Softball Confederation
Art Direction & Softball Canada roundel logo: Hulse&Durrell
Photos: World Baseball Softball Confederation