Specialty instant coffee packaging for Foglifter Coffee, a family-run roaster in Shawnigan Lake, BC that also operates a popular Main Street cafe in East Vancouver. The design is an extension of the branding I worked on for the company in 2017: a custom, lettered script wordmark and etching-style, illustrated crest.
I adapted the custom Foglifter script wordmark for screenprinted travel mugs and takeaway coffee cups. The alternate script branding comes in handy in cases where the the primary logo, with its detailed, engraving-style rower illustration, might not replicate as well.
